Breakfast at Rick Owen's

Let’s be unrational.
Dare to imagine an unapologetically collaboration.
Two identities. Two radicaly differents esthetics.

One is bleak, dark, grimy. It’s an expression of a raging ego.
Rick Owens remains among the most radical and discussed figures of contemporary fashion.
Rick Owens is the night.

The other universe, at the opposite, it’s mass retailing, it’s a colossus market food player, mostly dedicated to kids.
Kellogg’s is colorfull, playfull and joyfull.
Kellogg’s is the day.